top of page

Subscribe to get the latest concepts delivered to your inbox.


19 Insightful Books To Read For Business Owners

Updated: Apr 14, 2023

“A reader lives a thousand lives before he dies . . . The man who never reads lives only one.” – George R.R. Martin

There are a lot of books on business, but how to decide which books to read or listen to? Attention is a valuable resource so we need to use it wisely.

The answer depends on where you are in life and business. In any case, we want to make your life easier – so we compiled a list of 19 amazing books to read for business owners.

There is one common denominator between the books we’ve chosen, they focus on people and performance.

Principles by Ray Dalio is a great look inside the mind of a man that was ahead of his time for integrating technology into the work environment to leverage its decision-making potential.

As a Navy SEAL, Jocko understands what life is like under some of the most extreme conditions. If a guy like him is telling you the only way through is to hike up your pants and take ownership over things that happen around you, that is worth listening to.

Technology has taken humanity leaps and bounds forward into a world of unimaginable connectivity and power. How did this all evolve? Walter Isaacson takes a look at the story of how it came to exist the way it does today.

A framework for living a fulfilling life. This book by Jordan B Peterson has a ton of great wisdom and his ideas are well thought out. Originally he posted an answer to Quora that was the foundation for this book.

Everyone should get to a point where they fundamentally know why they are doing everything in life. Whether as an individual or business, Simon Sinek takes a dive into why it is important and how we learn to communicate with others.

Has there been a moment when you thought of something, then immediately started talking yourself out of it? Well, Mel Robbins book is all on how to interrupt that habit and start moving forward with the 5 Second Rule.

Another book about the Why of life. Although this book takes a look at finding a personal legend, as an allegory that follows a man on a mission to fulfill his personal legend

For many that know me, I respect Gary Vaynerchuck to the fullest and love diving into what he is thinking about. This is a great read, different from some of the others where he spends time diving into select questions that really helps the reader get a three-dimensional look at how he thinks as a businessman.

Never give up on people. That is the story of Greg Boyle, taking ex-gang members and giving them jobs to provides structure and a coach that is willing to start where they are.

Warren Buffett said Charlie Munger is the smartest man he knows. A great read to understand what makes Charlie, Warrens right hand and business partner.

One book that is multidimensional for business builders is Street Smarts. These two men share their wisdom with people using tangible examples from the real world to illustrate their thoughts on building businesses.

Another great book for understanding the challenges that business owners will inevitably be faced with. His approach is to lean into the challenges because that is the only way to get where you want to go.

David Ogilvy has many keen insights on human behavior and building brands. One of my favorite things about David Ogilvy is that he only works on products he would use himself.

A look at the Mckinsey Company and its evolution. A great look into how this company positioned itself as a go-to company to solve the biggest problems businesses face.

Warren Buffett is all about the long game. This book dives into his life story to see that a kid from Omaha, who had a curious nature amassed one of the most valuable companies in the world. Interesting to learn that Berkshire Hathaway started out as a textile company.

This book looks at the art and science behind making decisions. Knowing when to delay an answer to gather more information is a big part of building a business.

In the modern business world, being lean is essential. This book dives into the ideas behind a Minimum Viable Product and iterative development to give businesses a chance to succeed.

In this book, Gladwell takes a look at what it takes to get an idea to the tipping point. By understanding the way people are wired, and knowing which people to engage during the lifecycle of anything is a key to success.

Another Walter Isaacson book – this biography of Benjamin Franklin is a great reminder that people are capable of anything. Going from a printer, to postmaster, to founding father and inventor. Ben Franklin is an inspiration that we are capable of more than what others might only think of us.


These books have taught the team and myself to take ownership over what is going around us in life – to seek things that provide real value, build honest and caring relationships, understand why we exist and how to navigate life.

Most importantly, to understand that not everything is known and understood – we are going to be wrong, imagination is what sparks innovation, and we should have courage.

Subscribe for the latest insights delivered to your inbox

Don't miss out on the latest insights about people, brands, and concepts in the world of marketing! Stay ahead of the game and gain valuable knowledge that will help you take your marketing strategies to the next level.

About JaxonLabs

At JaxonLabs, we do what it takes to help our clients succeed because we believe in them. Our goal is to generate meaningful intelligence, strategy and brand assets that businesses leverage to create ROI.

We work with B2B and B2C companies across the spectrum. Contact us now to discuss your brand strategy


Related Articles

bottom of page