Sometimes we need a little inspiration to fuel our drive to continually show up and build the best business and culture we can. Here are 23 inspiring branding quotes from different innovators.
1. “Creativity is intelligence having fun.”
2. “The best way to predict the future is to create it.”
3. “An essential aspect of creativity is not being afraid to fail.”
4. “The consumer is not a moron; she is your wife.”
5. “People don’t buy what you do, they buy why you do it.”
6. “If you are an artist, learn science. If you are a scientist, cultivate art.”
7. “Speak to your audience in their language about what’s in their heart.”
8. “Either write something worth reading or do something worth writing about.”
9. “Making promises and keeping them is a great way to build a brand.”
10. “Your brand is a story unfolding across all customer touch points.”
11. “If you can’t explain it to a 6-year old, you don’t know it yourself.”
12. “If you never want to be criticized, for goodness’ sake don’t do anything new.”
13. “Your premium brand had better be delivering something special, or it’s not going to get the business.”
14. “Loyalty is not won by being first. It is won by being best.”
15. “Legacy is greater than currency.”
16. “Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.”
16. “Focus on building the best possible business. If you are great, people will notice and opportunities will appear.”
17. “You can’t build a reputation on what you are going to do.”
18. “You can’t build a reputation on what you are going to do.”
19. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
20. “On my own I will just create, and if it works, it works, and if it doesn’t, I’ll create something else. I don’t have any limitations on what I think I could do or be.”
21. “Run to the fire; don’t hide from it.”
22. “Truth is a point of view, but authenticity can’t be faked.”
23. “You must expect great things of yourself before you can do them.”
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