7 Summits Snacks — Building a High-Performance Snack Brand from the Ground Up

Client: 7 Summits Snacks
Industry: Sports Nutrition & Functional Chocolate
Location: Canada / North America
Engagement Type: Brand Identity, Ecommerce Development, Digital Marketing Oversight, Strategic Advisory

Overview

7 Summits Snacks was founded with a bold mission—to redefine how endurance athletes fuel their adventures, using the power of functional chocolate. JaxonLabs worked closely with the founding team to bring this concept to life, helping craft the brand’s identity, develop a robust ecommerce presence, and build a foundation for long-term strategic growth.

Our Approach

1. Brand Identity Foundation

We helped shape the visual and verbal identity of 7 Summits Snacks—from logo refinement and color palette to the story behind the brand. The goal was to create a brand that stood for performance, purpose, and premium-quality ingredients while maintaining a fun, adventurous spirit.

2. Ecommerce Platform Development

JaxonLabs led the full build-out of the Shopify store, integrating custom features, subscription options, analytics, and a clean user experience tailored to drive conversions and repeat purchases. The platform was designed to be scalable for both retail and wholesale operations.

3. Digital Marketing Oversight

We managed a growing digital marketing team, helping coordinate campaigns across email, social media, paid ads, and influencer content. Our role included campaign strategy, KPI alignment, and ensuring brand consistency across all touchpoints.

4. Data Analysis & Optimization

Through consistent analysis of customer behavior, sales funnels, and marketing metrics, we identified key opportunities to improve conversion rates, refine messaging, and enhance customer retention. This data-driven feedback loop helped accelerate brand traction.

5. Executive Strategy & Media Advisory

At the leadership level, we provided ongoing advisory services on scaling, funding, product line expansion, and positioning in a competitive market. We also supported the development of media and PR opportunities to grow awareness and investor interest.

Outcomes

✔️ Launched a premium ecommerce platform that has scaled to support both DTC and B2B channels
✔️ Supported revenue growth through optimized marketing and strategic positioning
✔️ Established a strong brand identity now recognized in endurance, outdoor, and specialty retail spaces
✔️ Contributed to the business securing its first round of external funding