7 Summits Snacks — Building a High-Performance Snack Brand from the Ground Up

OVERVIEW

7 Summits Snacks was founded with a bold mission—to redefine how endurance athletes fuel their adventures, using the power of functional chocolate. JaxonLabs worked closely with the founding team to bring this concept to life, shaping the brand’s identity, building a robust ecommerce presence, and creating a foundation for long-term growth.

DELIVERABLES

- Brand Identity
- Ecommerce Development
- Digital Marketing Oversight
- Strategic Advisory

Our Approach

1. Brand Identity Foundation
Crafted the visual and verbal identity—including logo refinement, color palette, and brand story—to balance performance, premium quality, and adventurous spirit.

2. Ecommerce Platform Development
Built a scalable Shopify store with custom features, subscriptions, analytics, and a seamless UX for both retail and wholesale channels.

3. Digital Marketing Oversight
Guided a growing marketing team by coordinating campaigns across email, social, paid ads, and influencer partnerships—ensuring consistent brand voice and KPI alignment.

4. Data Analysis & Optimization
Analyzed customer behavior, funnels, and marketing metrics to improve conversion rates, refine messaging, and boost retention.

5. Executive Strategy & Media Advisory
Provided leadership-level advisory on scaling, funding, product expansion, and positioning, while supporting media and PR opportunities.

OUTCOMES

✔️ Premium ecommerce platform supporting both DTC and B2B channels
✔️ Revenue growth through optimized marketing and strategic positioning
✔️ Strong brand identity recognized in endurance, outdoor, and specialty retail spaces
✔️ Contributed to securing the brand’s first round of external funding