Bubbles Don’t Count — Crafting a Playful, Profitable Brand for Sparkling Wine Lovers

OVERVIEW

Bubbles Don’t Count is a boutique lifestyle brand built for lovers of sparkling wine—champagne, prosecco, and everything in between. JaxonLabs partnered with the founder from the earliest stage to shape the identity, build digital infrastructure, and create a scalable strategy that blends ecommerce with experiential wine events.

DELIVERABLES

- Brand Identity Development
- Website Design
- Event Booking Integration
- Business & Marketing Strategy

OUR APPROACH

1. Brand Identity Development
We designed a distinctive and playful brand identity, complete with logo, typography system, and brand assets that capture the fun, sophisticated energy of sparkling wine culture. The visual direction strikes a balance between modern minimalism and vintage celebration.

2. Website Design & Development
✔️ Ecommerce – for branded merchandise and future wine-related products
✔️ Event Booking – fully integrated for boutique sparkling wine tours in the Okanagan, including tour packages, availability, and payments

3. Business Strategy Advisory
We worked directly with the founder to map out a lean, scalable business model combining DTC ecommerce, winery partnerships, consignment deals, and event-driven brand exposure. Revenue streams were aligned to both physical experiences and digital product sales.

4. Marketing Strategy
From positioning to social media direction, we helped build a go-to-market strategy centered on word-of-mouth, winery collaborations, and lifestyle content. Future planning includes influencer integration, branded POP for retail, and community-driven campaigns.

OUTCOMES

✔️ Launched a playful, sophisticated brand ready for growth in the wine and lifestyle space
✔️ Built a functional website supporting both product sales and event booking
✔️ Developed a scalable business model blending ecommerce, events, and partnerships
✔️ Positioned the brand to capitalize on wine tourism and lifestyle trends across BC and beyond