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FPT LLC — Positioning a Freight Company for Scalable Growth

Location

Mesa, Arizona

Project type

Coaching, Strategy, Development

Industry

Logistics / Industrial

OVERVIEW

FPT LLC approached JaxonLabs with a strong freight operation but lacked a clear market-facing identity and scalable growth systems. Over our engagement, we modernized the brand, built a conversion-focused website, and worked with leadership to structure go-to-market strategies and sales processes.

DELIVERABLES

- Brand Refresh
- Website Design
- Lead Generation Strategy
- Sales Enablement
- Executive Advisory

OUR APPROACH

Brand Refresh & Messaging
Revitalized FPT’s identity with a modern look and clarified messaging that highlighted operational strengths: 95%+ on-time delivery, 24/7 availability, and strong reefer/dry van performance.

1. Website Design & Development
Created a streamlined, mobile-optimized site showcasing services, customer highlights, and clear calls to action for quotes and prospect engagement.

2. Lead Generation & Prospecting Strategy
Implemented high-volume email and LinkedIn outreach systems targeting industries such as grocery, food & beverage, consumer goods, and raw materials.

3. Sales Training & Enablement
Developed discovery scripts, qualification frameworks, and daily activity tracking to onboard new sales talent and drive consistency.

4. Executive Vision & Strategic Alignment
Partnered with leadership to define long-term vision, clarify customer segments, set growth targets, and explore service expansion.

OUTCOMES

✔️ Conversion-focused website launched, increasing lead capture
✔️ Outreach campaigns generated qualified meetings within the first month
✔️ Onboarded sales team with effective training systems
✔️ Positioned FPT as a reliable, high-performance logistics partner

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