FPT LLC — Positioning a Freight Company for Scalable Growth

Client: FPT LLC
Industry: Logistics & Freight Brokerage
Location: United States (California-focused lanes)
Engagement Type: Brand Refresh, Website Design, Lead Generation Strategy, Sales Enablement, Executive Advisory

Overview

FPT LLC came to JaxonLabs with an already successful freight operation—but one that lacked a clear market-facing identity and scalable growth systems. Over the course of our engagement, we modernized the brand, built a conversion-focused website, and worked closely with leadership to structure their go-to-market strategy and internal sales systems.

Our Approach

1. Brand Refresh & Messaging

We revitalized FPT’s identity with a modernized look and feel, reworking their messaging to better reflect their operational strengths: 95%+ on-time delivery, 24/7 availability, and strong performance in dry van and reefer lanes. We clarified their competitive edge to appeal directly to supply chain managers and freight decision-makers.

2. Website Design & Development

We launched a streamlined, mobile-optimized website that showcases FPT’s core services and unique value proposition. The site includes trust-building elements like customer highlights, service explanations, and clear calls to action for quote requests and prospect engagement.

3. Lead Generation & Prospecting Strategy

We built and implemented systems for high-volume lead outreach via email and LinkedIn, focusing on industries aligned with FPT’s strengths—grocery, food and beverage, consumer goods, and raw materials. We developed outreach messaging frameworks and data enrichment strategies that drive connection.

4. Sales Training & Enablement

JaxonLabs created a full discovery call script and sales qualification framework to onboard a new sales manager. The script helps quickly identify viable opportunities while maintaining FPT’s no-hassle, professional tone. Daily activities and tracking systems were also introduced to keep performance consistent.

5. Executive Vision & Strategic Alignment

Beyond operational improvements, we worked with FPT’s leadership to define the long-term vision of the company and align marketing, sales, and client service around it. This included setting realistic growth targets, clarifying customer segments, and exploring future service expansion opportunities.

Outcomes

✔️ Launched a new website that significantly increased lead conversions.
✔️ Developed a targeted outreach campaign resulting in qualified meetings within the first month.
✔️ Onboarded new sales talent with an optimized script and training system.
✔️ Positioned FPT as a reliable, high-performance logistics partner in a competitive marketplace.