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Modern Foods — Multi-Brand Digital Transformation

Location

Vancouver, British Columbia

Project type

Strategy, Development

Industry

Food Producer / Retail

OVERVIEW

Modern Foods is a forward-thinking holding company in the plant-based and wellness space, managing a portfolio of brands including Modern Meat, KitsKitchen, and Modern Wellness Bar. JaxonLabs partnered with their leadership team to unify brand assets, modernize digital platforms, and execute SEO and conversion strategies across the entire ecosystem.

DELIVERABLES

- Brand Asset Development
- Website Refresh
- Ecommerce Development
- SEO & Conversion Optimization

OUR APPROACH

1. Brand Asset Development Across All Brands:
Created a consistent suite of branded materials—flyers, Facebook posts, and pitch decks—for all four Modern Foods brands, ensuring distinct voices while maintaining overall cohesion.

2. Ecommerce Platform for Modern Wellness Bar:
Built a robust ecommerce platform with 10,000+ SKUs, advanced filtering, subscription functionality, and a scalable backend.

3. Website Refreshes for Modern Foods, Modern Meat & KitsKitchen:
Updated each website with modern design standards, mobile responsiveness, and improved storytelling. The corporate site positioned Modern Foods as an innovative portfolio operator, while Modern Meat and KitsKitchen received tailored UX and design upgrades.

4. SEO Optimization & Conversion Strategy:
Implemented SEO tactics (keyword targeting, metadata, site speed, schema) and CRO principles to boost engagement and ecommerce performance.

OUTCOMES

✔️ Scalable ecommerce store with 10,000+ wellness products
✔️ Unified brand communication across platforms
✔️ Improved search engine visibility and keyword rankings
✔️ Increased engagement and conversion rates

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