top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Modern Foods — Multi-Brand Digital Transformation

Client: Modern Foods (Parent of Modern Meat, KitsKitchen, Modern Wellness Bar)
Industry: Plant-Based Foods / Consumer Packaged Goods / Wellness
Location: Canada
Engagement Type: Brand Asset Development, Website Refresh, Ecommerce Development, SEO & Conversion Optimization

Overview

Modern Foods is a forward-thinking holding company in the plant-based and wellness space, managing a portfolio of brands including Modern Meat, KitsKitchen, and Modern Wellness Bar. JaxonLabs partnered with their leadership team to unify brand assets, modernize digital platforms, and execute SEO and conversion strategies across the entire ecosystem.

Our Approach

1. Brand Asset Development Across All Brands

We created a consistent suite of branded materials—ranging from flyers and Facebook posts to pitch decks—for all four Modern Foods brands. This ensured each brand could speak with a distinct voice while maintaining visual and thematic cohesion under the parent company.

2. Ecommerce Platform for Modern Wellness Bar

We developed a robust ecommerce platform featuring over 10,000 SKUs, positioning Modern Wellness Bar as a go-to destination for wellness products. The site included advanced filtering, subscription functionality, and a backend built for scale.

3. Website Refreshes for Modern Foods, Modern Meat & KitsKitchen

Each brand’s website was refreshed to reflect modern design standards, mobile responsiveness, and clear product storytelling. Modern Foods’ corporate site was updated to position the company as an innovative portfolio operator, while Modern Meat and KitsKitchen received tailored UX upgrades and visual refreshes to match consumer expectations.

4. SEO Optimization & Conversion Strategy

JaxonLabs implemented extensive SEO strategies across all domains—including keyword targeting, metadata improvements, site speed optimization, and schema markup. We also applied CRO (conversion rate optimization) principles to drive better user flows and purchase behavior on ecommerce pages.

Outcomes

✔️ Built a scalable ecommerce store with 10,000+ wellness products
✔️ Unified brand communication with compelling marketing assets across platforms
✔️ Improved search engine visibility and keyword rankings for all brands
✔️ Increased site engagement and conversion rates across ecommerce and informational properties

bottom of page