Svante — A Strategic Brand Transition for a Carbon Capture Pioneer

Client: Svante (formerly Inventys)
Industry: Clean Technology / Carbon Capture
Location: Canada / Global
Engagement Type: Brand Transition Strategy, Identity Development, Website Refresh, SEO & LinkedIn Optimization

Overview

Svante, a global leader in carbon capture and removal technology, underwent a critical rebranding initiative as it evolved from its original identity as Inventys. JaxonLabs played a key role in this transition—helping reposition the brand to reflect its cutting-edge innovation and commercial scalability while ensuring alignment across digital channels.

Our Approach

1. Brand Identity Evolution

We supported the transition from Inventys to Svante by helping define a more compelling brand narrative and visual identity that reflected the company’s bold vision and technical leadership in climate technology. This included input on naming strategy, positioning language, and visual elements.

2. Website Refresh

JaxonLabs led a comprehensive website update, focusing on clarity, visual cohesion, and user experience. We restructured key pages to better showcase Svante’s technology, team, and growing list of industry partnerships—while ensuring the site remained scalable for future content and media assets.

3. SEO Optimization

As part of the digital revamp, we conducted keyword analysis and optimized site structure, on-page metadata, and content for better search engine visibility. This helped position Svante as a thought leader and authority in carbon capture solutions across organic search.

4. LinkedIn Optimization

Recognizing the importance of LinkedIn as a channel for both talent acquisition and investor visibility, we helped optimize Svante’s company page, executive profiles, and content strategy. This increased engagement and credibility with stakeholders across the clean tech ecosystem.

Outcomes

✔️ Successfully transitioned the brand identity from Inventys to Svante with market clarity
✔️ Refreshed website UX and messaging to reflect commercial readiness and technical leadership
✔️ Improved search engine rankings through targeted SEO enhancements
✔️ Elevated LinkedIn presence, contributing to greater investor, partner, and talent engagement