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Svante — A Strategic Brand Transition for a Carbon Capture Pioneer
Location
Burnaby, British Columbia, Canada
Project type
Strategy, Development
Link
Industry
Industrial / Technology
OVERVIEW
Svante, a global leader in carbon capture and removal technology, underwent a critical rebranding initiative as it evolved from its original identity as Inventys. JaxonLabs supported this transition by repositioning the brand to reflect cutting-edge innovation and commercial scalability—while ensuring alignment across digital channels.
DELIVERABLES:
- Brand Strategy
- Identity Development
- Website Refresh
- SEO & LinkedIn Optimization
OUR APPROACH
1. Brand Identity Evolution
Guided the transition from Inventys to Svante by refining the brand narrative, naming, positioning language, and visual identity to reflect bold climate-tech leadership.
2. Website Refresh
Redesigned and restructured key pages for clarity, scalability, and storytelling—showcasing Svante’s technology, partnerships, and team.
3. SEO Optimization
Conducted keyword analysis and improved metadata, content structure, and site performance to establish thought leadership in carbon capture.
4. LinkedIn Optimization
Enhanced Svante’s LinkedIn company page, executive profiles, and content strategy—driving greater investor, partner, and talent engagement.
OUTCOMES
✔️ Successfully transitioned brand identity from Inventys to Svante with market clarity
✔️ Refreshed website UX and messaging to highlight commercial readiness
✔️ Improved SEO performance and search visibility
✔️ Strengthened LinkedIn presence with measurable stakeholder engagement












