BRAND INNOVATION BLOG

As brand builders, there are many decisions we face regarding our intellectual property and how to protect our proprietary information. Trademark protection is the most commonly considered way to protect a company’s brand. Copyright protection can provide limited protection for written works, certain media, and software. Then there are ideas and technologies that can really benefit from patent protection. The question is, which idea should you file a patent for, and more imp

How to Manage a Remote Team? 6 Tips for Sustained Success More and more people and positions are going remote these days—in fact, 63 percent of companies hire remote workers. What makes remote work so appealing are its flexibility, money-saving opportunities, better work-life balance, and improved focus. However, if not supported correctly, a remote team can become more chaotic than cohesive, which can lead to issues with quality work getting done on time. Whether you are bui

What are the top digital marketing tools of 2019? Well, we asked 20 digital marketing experts to share which tools make the biggest impact on performance. Here is what they had to say… Tomasz, CEO and Founder at Topwholelife.com My name is Tomasz Alemany owner of Top Whole Life, a site that brings in over 14,000 unique organic visitors a month and 600 plus leads a month. One of the great tools that we have been using in our marketing and SEO optimization efforts is Google O

Data science is a powerful tool that can be used to fuel better business decision-making. It can help businesses streamline operations, accounting and also brand positioning by providing key insights that drive action. In this article, we explore a few cases where businesses are leveraging data science to focus their brand strategy. João Paulo Seixas, Data Scientist at SlicingDice. Machine Learning and Artificial Intelligence adoption have helped plenty of organizations st

Have you ever heard the saying “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel? – Maya Angelou” Well this is the basic premise behind brand activation. Particularly, the process of strengthening brand perception with customers through experience. Different brands have different strategies for activating their brand. The one common denominator is the experience. Companies craft experiences that they take to

Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth. ―Gary Vaynerchuk A lot of businesses come across the name Gary Vaynerchuk when they decide to embark on the journey of overhauling their brand and marketing approach to comply with the new standards of the 21st century. I know early on, I was a bit put off by his frankness and didn’t give Mr.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ― Gary Vaynerchuk Few people remember a company called BackRub. However, nearly everyone knows what the company it decided to change its brand name to back in 1997, Google Inc. Google has become one of the most influential brand names and companies in the world. Furthermore, there are many lessons we can learn from Google and its decision to choose a name that aligned more with its vision for