BRAND INNOVATION BLOG

Total Concrete Care launched in 2025 with a clear mission: to elevate the standard of concrete and surface treatment services across Edmonton and Western Canada. JAXONLABS worked closely with the founders to develop a brand identity and digital presence that reflected their industry expertise.

We’re excited to share that Tom Jackson, Founder and Corporate Director of JAXONLABS, was recently featured in an in-depth interview with...

In the latest episode of A Quick 360, Tom Jackson engages in a thought-provoking conversation with Garett Martin of THE MORTGAGE GROUP in...

In an era where attention spans are fleeting, and competition for viewers' eyes is fiercer than ever, Jake Paul vs. Mike Tyson emerged as...

Introduction In the arena of today's digital marketplace, the power of product photography is undeniable. As consumers increasingly turn...

In this age where consumers are faced with a ton of options, it can be hard for small businesses and startups to compete for their...

In the digital age, a website is more than just a digital footprint; it's a reflection of a brand's identity and values. This is...

To kick-off BDC Small Business Week, The Edmonton Chamber of Commerce is sharing stories of perseverance, strength and resiliency...

COVID-19 has, and will continue to, create huge changes in how everyone worldwide goes about their daily lives, whether it is work,...

In the wake of NBA legend Kobe Bryant’s untimely death, many are thinking back on his life and the legacy that he leaves behind. Bryant...

When you think about what makes a good branding agency, a lot can come to mind. To some, it’s all about creating striking visuals. Others...

3D printing was first conceptualized in the 1980’s by Charles Hull when he invented stereolithography. However, it hasn’t been until the...

What are the top digital marketing tools of 2019? Well, we asked 20 digital marketing experts to share which tools make the biggest...

Data science is a powerful tool that can be used to fuel better business decision-making. It can help businesses streamline operations,...

“A reader lives a thousand lives before he dies . . . The man who never reads lives only one.” – George R.R. Martin There are a lot of...

It’s alright to be Goliath, but always act like David. ―Phil Knight Nike’s strength is not just brand size. It is architecture. Building a brand is a complex and challenging endeavor, but managing its structure and continuity across multiple sub-brands can be even more daunting — though with the right strategy (and a little help from brand strategy consultants), organizations can clarify each layer and keep confusion at bay. That's where understanding brand architecture come

Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement...

Choosing between boutique agencies and Big 4 giants? It’s not just about size—it’s about culture, expertise, and impact. Dive into how boutique firms offer tailored attention, agility, and alignment with your values — and when the Big 4 might be the right fit.

Talent wins games, but teamwork and intelligence win championships. – Michael Jordan Most businesses have already started heavily...

Sometimes we need a little inspiration to fuel our drive to continually show up and build the best business and culture we can. Here are...