BRAND INNOVATION BLOG

What are the top digital marketing tools of 2019? Well, we asked 20 digital marketing experts to share which tools make the biggest impact on performance. Here is what they had to say… Tomasz, CEO and Founder at Topwholelife.com My name is Tomasz Alemany owner of Top Whole Life, a site that brings in over 14,000 unique organic visitors a month and 600 plus leads a month. One of the great tools that we have been using in our marketing and SEO optimization efforts is Google O

Data science is a powerful tool that can be used to fuel better business decision-making. It can help businesses streamline operations, accounting and also brand positioning by providing key insights that drive action. In this article, we explore a few cases where businesses are leveraging data science to focus their brand strategy. João Paulo Seixas, Data Scientist at SlicingDice. Machine Learning and Artificial Intelligence adoption have helped plenty of organizations st

A rebranding phase is an exciting time for any business, person, or group. It’s the opportunity to show customers and/or stakeholders that we are building upon our experiences and sharpening our focus around where we drive value. The Art of Rebranding: The Landscape For small and new businesses, a rebrand can add an extra spark required to catch the attention of their much-needed early adopters. All things being equal, a customer might gravitate towards a business for the fi

People don’t buy what you do, they buy why you do it. – Simon Sinek People often recognize a logo, different typefaces, and colors that brands use to differentiate themselves. At this moment, I bet you can visualize the branding of Google, Twitter, and Facebook effortlessly. What people don’t realize as easily, is why these brands decided to use the different elements to create their identity in the first place. They are left to evaluate “do I like this or not” without the co

Have you ever heard the saying “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel? – Maya Angelou” Well this is the basic premise behind brand activation. Particularly, the process of strengthening brand perception with customers through experience. Different brands have different strategies for activating their brand. The one common denominator is the experience. Companies craft experiences that they take to

Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth. ―Gary Vaynerchuk A lot of businesses come across the name Gary Vaynerchuk when they decide to embark on the journey of overhauling their brand and marketing approach to comply with the new standards of the 21st century. I know early on, I was a bit put off by his frankness and didn’t give Mr.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ― Gary Vaynerchuk Few people remember a company called BackRub. However, nearly everyone knows what the company it decided to change its brand name to back in 1997, Google Inc. Google has become one of the most influential brand names and companies in the world. Furthermore, there are many lessons we can learn from Google and its decision to choose a name that aligned more with its vision for

Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. – Albert Einstein How does your business build and maintain a competitive advantage in a marketplace that is constantly shifting due to technological innovation and widespread access to knowledge? The answer is by staying agile. By utilizing agile development practices, we will show you how to decrease the capital and time your company invests in lofty brand building proje

Talent wins games, but teamwork and intelligence win championships. – Michael Jordan Most businesses have already started heavily investing in brand development. Which, by definition, is the continued process of reflection, invention, and strategy that companies utilize to distinguish themselves in a marketplace and attract ideal customers and employees to establish higher levels of performance. Brand development can be an ambitious initiative to take on internally, as it req