A website the business could use beyond launch.

The context

Thomas Skinner & Son needed a website that represented its industrial expertise and helped customers understand its services. The internal team also needed a digital foundation it could continue using after launch.

JAXONLABS’ role

JAXONLABS designed and built the website, translating the business’s service offering and customer needs into its structure, messaging and navigation. The relationship continued through troubleshooting and marketing-team support.

The direction taken

Structure the site around who the company serves, what it offers and how customers should move through the information.

Treat post-launch usefulness as part of the work: customer requests must reach the business, and incoming marketing staff need to understand the website.

Putting the direction to work

Website strategy, design and development were followed by practical support. When a service-request form issue arose, JAXONLABS investigated and tested the form, then coordinated client-side retesting.

Orientation and knowledge transfer supported a new marketing team member. The work extended beyond handing over a finished website to helping the team use and maintain it.

What was built

• Website strategy, structure and customer flows
• Website design and development
• Content and messaging support
• Service-request form troubleshooting and retesting
• Marketing staff orientation and ongoing support

The result

The documented result is a completed website with continuing stewardship and knowledge transfer. The source does not establish a quantified change in inquiries, sales or staff productivity.