Brand Redesign - Elevating Concrete Protection with Total Concrete Care
- TOM JACKSON
- Jul 26
- 3 min read
Updated: Aug 17
A Brand Built for Performance and Professionalism
Total Concrete Care (TCC) isn't just another contractor—it’s a brand engineered to provide reliable, high-quality concrete sealing, densifying, and specialty coating services. Whether it’s protecting high-traffic warehouse floors from wear or sealing outdoor concrete against the harsh Canadian climate, TCC’s solutions are built for durability, aesthetics, and long-term value.
JAXONLABS worked closely with the founders to develop a brand identity and digital presence that reflected their industry expertise, attention to detail, and vision for growth.

Key Deliverables
Brand Strategy & Messaging Framework: We helped articulate their value proposition clearly—centered on reliability, professionalism, and surface performance.
Website Design & Development: totalconcretecare.com was built to be clean, informative, and action-oriented. From Outdoor Concrete Sealing to Indoor Surface Treatments, the site clearly outlines their services and booking process.
Visual Asset Development: We designed cinematic visuals and banner imagery, including stylized representations of gym floors, stone surfaces, and commercial coatings to bring the brand to life.
SEO & Local Optimization: The content and structure were optimized for discoverability within regional search results—particularly important for TCC’s focus on Edmonton and Alberta-based commercial clients.

Concrete Protection Services with a Focus on Reliability
What sets Total Concrete Care apart is their commitment to delivering functional, durable, and visually appealing solutions. Their treatment options include:
Densifiers & Sealants for industrial floors
Stain-Guard Finishes designed to withstand forklifts and foot traffic
Specialty Coatings for wood, tile, and gym flooring
Concrete Surface Protection & Waterproofing for outdoor patios, driveways, and commercial spaces
Explore their newest page dedicated to Specialty Surfaces to see how they’re pushing the boundaries of what a concrete treatment company can offer.

A Foundation for the Future
Total Concrete Care is more than a service provider—it’s a growing brand poised to shape the future of surface protection in Canada’s industrial and residential sectors. At JAXONLABS, we’re proud to play a part in building that foundation.
To learn more about how we help brands like TCC grow from concept to reality, explore our capabilities or get in touch.
The Importance of Quality Concrete Treatment
Concrete treatment is essential for maintaining the integrity and appearance of surfaces. High-quality treatments can prevent damage from moisture, stains, and wear. This is particularly crucial in regions like Edmonton, where weather conditions can be harsh.
Why Choose Total Concrete Care?
Choosing Total Concrete Care means opting for a brand that prioritizes quality and customer satisfaction. Their expertise ensures that every project is handled with care and precision. With a focus on long-lasting results, TCC stands out in the competitive landscape of concrete services.
The Process of Concrete Treatment
Understanding the process behind concrete treatment can help clients appreciate the value of professional services. TCC follows a systematic approach:
Assessment: Evaluating the condition of the concrete surface.
Preparation: Cleaning and preparing the area for treatment.
Application: Applying the chosen treatment method.
Finishing: Ensuring the surface is ready for use.
This thorough process guarantees that clients receive the best possible results.
Client Testimonials
Hearing from satisfied clients can provide insight into the quality of service offered by Total Concrete Care. Many clients have praised TCC for their professionalism and the effectiveness of their treatments.
Future Innovations in Concrete Treatment
As technology advances, so do the methods and materials used in concrete treatment. Total Concrete Care is committed to staying at the forefront of these innovations. This dedication ensures that clients receive the most effective solutions available.
Conclusion
In conclusion, Total Concrete Care is not just a service provider; it is a brand dedicated to excellence in concrete treatment. Their commitment to quality, reliability, and customer satisfaction sets them apart in the industry. At JAXONLABS, we are excited to support their journey and help them achieve their vision for the future of concrete services in Canada.
To learn more about how we help brands like TCC grow from concept to reality, explore our capabilities or get in touch.