BRAND INNOVATION BLOG

Data science is a powerful tool that can be used to fuel better business decision-making. It can help businesses streamline operations, accounting and also brand positioning by providing key insights that drive action. In this article, we explore a few cases where businesses are leveraging data science to focus their brand strategy. João Paulo Seixas, Data Scientist at SlicingDice. Machine Learning and Artificial Intelligence adoption have helped plenty of organizations st

A rebranding phase is an exciting time for any business, person, or group. It’s the opportunity to show customers and/or stakeholders that we are building upon our experiences and sharpening our focus around where we drive value. The Art of Rebranding: The Landscape For small and new businesses, a rebrand can add an extra spark required to catch the attention of their much-needed early adopters. All things being equal, a customer might gravitate towards a business for the fi

Have you ever heard the saying “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel? – Maya Angelou” Well this is the basic premise behind brand activation. Particularly, the process of strengthening brand perception with customers through experience. Different brands have different strategies for activating their brand. The one common denominator is the experience. Companies craft experiences that they take to

The Internet of Things Will Augment Your brain – Eric Schmidt Definition of Innovation The actual definition of innovation according to Merriam-Webster is “the introduction of something new” or “a new idea, method, or device.” We view innovation as the engine that drives society to new frontiers. These ideas and technologies help humanity solve problems and open up new doors of opportunity. Innovation can be achieved in small ways by optimizing processes, or through ground

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ― Gary Vaynerchuk Few people remember a company called BackRub. However, nearly everyone knows what the company it decided to change its brand name to back in 1997, Google Inc. Google has become one of the most influential brand names and companies in the world. Furthermore, there are many lessons we can learn from Google and its decision to choose a name that aligned more with its vision for

Talent wins games, but teamwork and intelligence win championships. – Michael Jordan Most businesses have already started heavily investing in brand development. Which, by definition, is the continued process of reflection, invention, and strategy that companies utilize to distinguish themselves in a marketplace and attract ideal customers and employees to establish higher levels of performance. Brand development can be an ambitious initiative to take on internally, as it req