top of page

Subscribe to get the latest concepts delivered to your inbox.


Corporate Vision Statement: Your Foundation

Updated: May 2, 2023

Big thinking precedes great achievement. – Wilferd Peterson

Your business is entering a new era of growth and sustainability. As technology and data give organizations more information and tools to execute strategies quicker and more efficiently.

The competition is beginning to rise and because of this, a strong corporate vision statement is more important to success than ever before.

Companies are run by people. And people (anyone worth associating with) want to be a part of something that has a positive impact on the economy and society as a whole.

We are seeing the most successful companies focused on the satisfaction of their customers, followed by their employees, and as a result, they return profits to the shareholders.

This almost seems counter-intuitive, how can we be expected to make a profit, if we are focused on pleasing everyone but ourselves?

Simple, with the right pricing strategy we can focus our efforts entirely on pleasing customers that see the real value in what our company has to offer.

For JaxonLabs, our vision statement is to be the catalyst for innovation and fulfillment for individuals, businesses, and the world at large.


The modern era of hyper-competition has resulted in the customer becoming the first priority. Customers have many options. Although, not options all are created equal.

So it becomes your duty as a provider of value-based goods and services to actively engage these customers, so they understand your dedication to their success by utilizing your product or service.

Providing a great customer experience and creating something they truly need is a great place to start and should be the first consideration in your corporate vision.

Here Are Some Examples Of  Customer Centric Vision Statements


If your business pays close attention to your target market, you will know what product or service they are demanding.

Focusing energy on market research is a significant investment to ensure your company delivers value that genuinely impacts its business in positive, meaningful ways.

A corporate vision should incorporate a bright idea of what your product or service is going to bring to your customer.

Here Are Some Tips For Writing A Compelling Product Vision


Employees engage with the customers, design products, and run the business on a daily basis. This hyper-competitive environment we live in means that those with talent and a good work ethic are going to be in demand by organizations that sees their value.

Therefore the foundation of most vision statements reflects the cultural goals of employees.

Richard Branson famously said, “Train people well enough so they can leave, treat them well enough, so they don’t want to.”

This sentiment is part of the big picture of branding. You create an environment that allows people to grow individually, but in such a manner that they wouldn’t trade it for anything else.

Read This Article On Engaging Employees Through a Vision Statement


Last, but certainly not least, If you focus on the small things, the big things take care of themselves.

This isn’t to say that you shouldn’t use the annual shareholder meeting to understand where the business can better perform and create goals for the next year's business cycle.

In fact, this should be a focus to decide how we can treat customers better, so they are willing to invest more in your products and services.

This comes in the form of training employees to expand their skill set, investing in market research, and creating an environment that is conducive to profitability for the shareholders.

Subscribe for the latest insights delivered to your inbox

Don't miss out on the latest insights about people, brands, and concepts in the world of marketing! Stay ahead of the game and gain valuable knowledge that will help you take your marketing strategies to the next level.


Related Articles

bottom of page