Executive Coaching in Edmonton: Guide to Costs & ROI
- TOM JACKSON
- May 20
- 3 min read
Updated: Jun 11
Canadian business leaders and politicians are under immense pressure to adapt quickly these days. From AI advancements to streamlining operations and leveraging modern marketing tools, there is a lot to keep up with.
Searches for executive coaching Edmonton are up 46% year-on-year (Google Trends, Q1 2025)—yet most Google results are pure sales pages. This guide fills the gaps on costs and ROI so you can make an informed decision.
1. What Counts as Executive Coaching in 2025?
Executive coaching is a structured, confidential partnership that helps senior leaders clarify goals, develop new behaviors, and drive business results. The delivery now spans:
1-to-1 coaching – classic format with bi-weekly or monthly sessions.
Peer-advisory boards – curated groups plus individual coaching (e.g., TEC Canada).
Hybrid & digital platforms – BetterUp-style micro-sessions augmented by AI notes.
Regardless of the format, effective programs set measurable objectives—revenue growth, retention, or 360-degree leadership scores.
2. Landscape: Leading Coaching Providers in Edmonton
Provider | Core Offering | Delivery Model |
Dale Carnegie Training | Performance & human-relations coaching | In-person + virtual |
TEC Canada | Peer-advisory boards + monthly coaching | Hybrid cohort + 1-to-1 |
Level 52 | Science-backed 12-session framework | Virtual, on-site, off-sites |
Champion PSI | High-performance leadership coaching | Virtual + discovery workshops |
Einblau & Associates | Succession & leadership development | In-person (downtown) + virtual |
JAXONLABS | Leadership & Innovation coaching | In-person + Virtual |
3. How Much Does Executive Coaching Cost in Edmonton?
When considering executive coaching, cost is a critical aspect. Here's a breakdown of common pricing structures you might encounter:
Hourly sessions: $200 – $800 (average ≈ $288).
C-suite specialists: Up to $3,000 per hour for transformation mandates.
Six-month packages: $13,000 – $30,000 (10–12 sessions + assessments).
Peer-group programs: $9,000 – $15,000 per year (TEC Canada).
Key price drivers include coach seniority, tools, and on-site observation.
4. Do the Numbers Add Up? ROI and Business Impact
Investing in executive coaching is not just about costs; it's also about the returns. Here's what the data says:
Metrix Global: Average 788% ROI across productivity and retention gains.
Manchester Review: 5.7× investment return (Fortune 1000 sample).
At a $20,000 engagement, you’d need ≈ $114,000 in incremental value to match the Metrix return—often just one avoided mis-hire or project delay.
Local Pulse-Check (LinkedIn Poll, May 2025)
Primary Outcome | Votes | % |
Sharper strategic decisions | 18 | 38% |
Higher team engagement | 14 | 29% |
Career acceleration | 11 | 23% |
Better work-life balance | 5 | 10% |
5. 7-Point Checklist to Choose Your Coach
Choosing the right executive coach is essential for success. Here is a 7-point checklist to guide your decision:
Define the goal – revenue, succession, culture?
Book a chemistry call – fit beats pedigree if trust is missing.
Request a methodology outline – cadence, tools, measurement.
Set ROI metrics upfront – quantitative and qualitative indicators.
Ask for references – similar size, sector, and challenge.
Agree on an exit clause – a 30-day termination protects both sides.
6. Emerging Trends (2025 – 2027)
The landscape of executive coaching is evolving. Here are some emerging trends to watch for in the coming years:
AI co-pilot tools - auto-summarizing sessions and surfacing behavior patterns.
Group-hybrid models - blending cohort workshops with bite-sized 1-to-1 coaching.
Where JAXONLABS Fits In
Executive coaching at JAXONLABS is never “one-size-fits-all.” Our 360-degree assessments, combined with strategic advisory services, enable change that is reinforced by concrete business initiatives.
Frequently Asked Questions (FAQ)
Is executive coaching tax-deductible in Canada?
Yes—leadership development is typically seen as a professional-development expense. Always confirm details with your accountant.
How many sessions before I see results?
Most leaders notice behavior shifts after 4–6 sessions, while measurable business impact typically occurs around six months.
Does virtual coaching work as well as in-person?
Hybrid programs now dominate the field. Studies show no significant difference in outcomes when video sessions are combined with occasional face-to-face meetings.
Ready to invest in your leadership edge?
Reach out today and see why Edmonton’s innovators choose JAXONLABS for bespoke executive coaching.
