An identity and digital foundation for sparkling-wine experiences.

The context

Bubbles Don’t Count began as a lifestyle brand for people who enjoy sparkling wine. The business needed an identity that could connect branded products with boutique wine experiences.

JAXONLABS worked with the founder from the early stage, considering ecommerce, winery partnerships, consignment and events as parts of the business model.

JAXONLABS’ role

JAXONLABS developed the visual identity and website, integrated event booking, and advised on business and marketing strategy. The work connected how the brand looked with what customers could buy or book.

The direction taken

Balance playfulness with sophistication through the logo, typography and supporting assets, drawing on modern minimalism and the feel of celebration.

Give the website two clear purposes: sell branded merchandise and support sparkling wine tour bookings in the Okanagan.

Build the marketing direction around word-of-mouth, winery collaboration and lifestyle content. Influencer activity, retail displays and community campaigns remained future planning in the source account.

Putting the direction to work

The website brought ecommerce together with tour packages, availability and payment functionality. The booking artwork below shows how the wine experience was presented with a direct invitation to reserve.

Founder advisory connected physical experiences and digital sales, with partnership and consignment possibilities considered alongside direct-to-consumer sales. These are elements of the business strategy, not a claim that every proposed revenue stream was operating.

What was built

• Logo, typography and brand assets
• Ecommerce website
• Wine-tour booking integration
• Business-model and go-to-market direction

The result

The project account records a launched identity and a website supporting merchandise sales and event booking. No revenue, profitability or booking-conversion result is claimed.