Aligning a club’s website, systems and stakeholder decisions.

The context

Las Sendas Golf Club was moving through a website and Jonas system implementation while developing its wider brand experience. Golf operations, events, food and beverage, administration and leadership all had needs the digital work had to accommodate.

JAXONLABS’ role

JAXONLABS supported coordination between departments, leadership and vendors. Its role included requirements, desktop and mobile mockup review, website structure, board communication and launch-readiness support; this was not a claim to sole development of the Jonas platform.

The direction taken

Gather department requirements before treating the website as a design exercise. Structure and menus needed to reflect how the club operated.

Connect vendor communication with review and approval routing so stakeholders could move decisions toward launch.

Include the board’s digital access and communication needs alongside member-facing presentation.

Putting the direction to work

The work brought together requirements, sitemap and menu input, mockup feedback and signoff routing. JAXONLABS coordinated with department heads and vendors while supporting desktop and mobile reviews.

Ongoing brand development extended across website content, department communication, member-facing materials and operational touchpoints. Board interaction was considered as part of that wider digital experience.

Implementation support included moving the chart of accounts from QuickBooks into Jonas and resolving accounting questions with the club’s accountant. Staff training and member-facing instructions helped people use the new systems after launch.

What was built

• Website strategy and vendor coordination
• Jonas implementation support
• Department-head and board communication support
• Desktop/mobile mockup and navigation review
• Launch-readiness and approval routing

The result

The project account records support for the website and Jonas implementation, with an organized approach to stakeholder input and launch preparation. It does not quantify changes in membership, bookings or operating efficiency.