Making the brand work in everyday business documents.

The context

TOMCO Group needed brand support in the documents people used every day: customer communication, internal files, letterhead and materials for related divisions. A visual identity alone would not solve formatting, editing or printing problems.

JAXONLABS’ role

JAXONLABS supported ongoing brand development and practical brand stewardship, adapting materials for the working environment of the business.

The direction taken

Make branded materials usable in Word and in print, with editable elements the internal team could work with.

Keep division-level presentation consistent while accounting for the different ways each part of the business used the brand.

Treat smaller operational details—footers, margins and document formatting—as part of the customer’s experience of the company.

Putting the direction to work

The work included Word-compatible letterhead, editable footer and template systems, print-ready document formatting and division-logo adaptations. Margin and print troubleshooting addressed how those files behaved in practical use.

Support continued across internal documents and customer-facing communication. The aim was to connect the brand system with everyday work, rather than leave the team dependent on a presentation of the identity.

The wider engagement included a corporate sales catalogue, email marketing, vehicle-wrap graphics and social content. Work with management also examined information flow and automation opportunities, connecting brand communication with the way the business operated.

What was built

• Word-compatible letterhead and document templates
• Editable footer systems
• Print formatting and margin troubleshooting
• Division-logo formatting
• Ongoing business communication and brand support

The result

The source documents usable brand materials across Word, print and internal formats, with support for related divisions. It does not provide measured time savings or customer-response data.