Software · Marketing
A clearer route to market for safety software.
SEO and marketing support for a growing software business.
Salus Pro
The context
Salus needed marketing support for its safety software.
JAXONLABS’ role
The engagement expanded from search research into customer stories and social channels.
The direction taken
Begin with search research; extend the work into customer stories and social channels.
This direction is described in the client review; the account does not document every internal decision or trade-off.What was built
- Search research
- Customer stories
- Social-channel support
The result
In his December 2020 review, CEO Gabe Guetta reported strong inbound sales and clearer spending decisions.
The client’s perspective
“Their hands-on approach uses their internal expertise to find success.”
Our strategic perspective
A useful marketing system connects what people search for with the evidence they need to take the next step. The strategic question is where to invest next, and what to measure before increasing the commitment.
Next project
Seven Summits Snacks
Start with clarity
Start with the business question.
Tell us what needs to change. We’ll explore where strategy, brand and execution can help.
Start a conversation