Consumer products · Brand & ecommerce
From a new product to a place to tell its story.
Brand direction, Shopify ecommerce and ongoing strategic support for a functional chocolate business.
Seven Summits Snacks
The context
Seven Summits needed a website capable of supporting future growth.
The founders set out to build a functional chocolate brand for endurance athletes. JAXONLABS’ project account describes work from the initial identity through ecommerce and ongoing business support.
JAXONLABS’ role
JAXONLABS helped shape positioning, storytelling, imagery and the Shopify build.
Alongside the website, JAXONLABS’ project record describes marketing-team oversight across email, social, paid media and influencer partnerships, customer and funnel analysis, and advisory on scaling, funding and product expansion.
The direction taken
Bring positioning, storytelling and imagery into the Shopify build.
Support direct-to-consumer and wholesale buying within the ecommerce experience.
Connect campaign oversight with customer and funnel analysis, while advising the founders on the next stage.
The launch account comes from the client’s March 2020 review. The broader scope is described in JAXONLABS’ project record; it is not all attributed to that review.What was built
- Brand positioning, story and visual identity refinement
- Shopify website with retail, wholesale and subscription capabilities
- Email, social, paid-media and influencer campaign oversight
- Customer-behavior and funnel analysis
- Founder advisory on scaling, product expansion and positioning
The result
The co-founder’s March 2020 review praised the launch and collaborative revisions; it did not quantify revenue impact.
The project account records an ecommerce platform serving direct customers and wholesale buyers. This is evidence of delivered scope; it does not establish the size or cause of revenue growth.
Selected work
The client’s perspective
“They’re consistently positive and contributing to our brand.”
Project scope and implementation are described by JAXONLABS. Client feedback, where included, is attributed separately. Project imagery shows historical work.
Our strategic perspective
A launch website has two jobs: help customers understand the product and give the business a practical foundation to develop. Clear positioning should inform the content and buying journey before visual details are finalized.
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FPT LLC
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