BRAND INNOVATION BLOG

If you're a business owner in Edmonton seeking to enhance your online presence and attract more customers to your site, you might want to consider hiring an SEO consultant. SEO, which stands for search engine optimization, is the process of optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords. This can help increase organic traffic to your site and improve your chances of converting visitors into customers. However, SEO is a comp

Data is the key ingredient that drives innovation. By understanding how people interact with the world around them, businesses and...

Photo by Karolina Grabowska from Pexels It’s no secret that technology has changed the landscape for small-business owners. Whereas in...

In the modern economic era, every brand owns a website. The market is more concentrated today as new businesses form and competitors seek...

Description: Overcoming trust issues as a web designer can be a huge stumbling block without proper know-how and guidance. Let this post...

If you’re involved with the marketing efforts of any successful brand, you are very familiar with the idea of content development. In the last decade, content creation has exploded as a pathway to develop deeper relationships with customers and prospective customers. For marketing managers, entrepreneurs, and startups the universe of content development is vast, and the applications of content creation are many. Sometimes it makes sense to outsource pieces of the content dev

To kick-off BDC Small Business Week, The Edmonton Chamber of Commerce is sharing stories of perseverance, strength and resiliency...

As brand builders, there are many decisions we face regarding our intellectual property and how to protect our proprietary information. ...

COVID-19 has, and will continue to, create huge changes in how everyone worldwide goes about their daily lives, whether it is work, school, or play. As governments impose social distancing and shut down whole economies, people are turning to digital solutions to replace in-person contact, all in a bid to keep some semblance of normalcy. Going forward, this will generate many new opportunities, as some of these solutions will endure long after the pandemic passes. Companies th

In the wake of NBA legend Kobe Bryant’s untimely death, many are thinking back on his life and the legacy that he leaves behind. Bryant...

When you think about what makes a good branding agency, a lot can come to mind. To some, it’s all about creating striking visuals. Others...

Brand image is a crucial aspect of any brand. The times are changing and technology is shifting. What your customers think about your...

Once you have a website, it’s probably time to start optimizing it. From our perspective, it never really stops. When companies come to...

3D printing was first conceptualized in the 1980’s by Charles Hull when he invented stereolithography. However, it hasn’t been until the...

How to Manage a Remote Team? 6 Tips for Sustained Success More and more people and positions are going remote these days—in fact, 63...

A Complete Guide to Brand Building Strategy, Systems, and Long-Term Value What Is Brand Building? Without a strong foundation, brand activities create noise instead of leverage. Brand building is the intentional process of designing, aligning, and evolving every part of your business to create long-term trust, recognition, and market preference. It is not just: Designing a logo Creating social media content Launching a website Running advertising campaigns Those are brand exp

What are the top digital marketing tools of 2019? Well, we asked 20 digital marketing experts to share which tools make the biggest...

Data science is a powerful tool that can be used to fuel better business decision-making. It can help businesses streamline operations,...

A rebranding phase is an exciting time for any business, person, or group. It’s the opportunity to show customers and/or stakeholders...

Growing as a company or individual can be a challenging endeavor. Failure is inevitable, and some obstacles can be overwhelming. That’s...