Corporate Branding: Is The Investment Worth It?
Updated: May 2
You Now Have To Decide What ‘Image’ You Want For Your Brand. Image Means Personality. Products, Like People, Have Personalities, And They Can Make Or Break Them In The Market Place. – David Ogilvy
We all know that first impressions are a critical component of our daily lives and building a business. It is easier to build upon positive relationships than change perceptions that come as a result of leaving the wrong impression.
Is it worth investing 50k – 500k on a corporate branding package and cultural transformation strategy to ensure your clients and customers walk away feeling the way you envisioned?
Companies like Nike, Coca-Cola, and Virgin believe so.
Obviously, we must first understand that every business is different. Based on the size of your existing business, and the potential upside of establishing a stable brand perception, that ultimately connects you with your customers.
Your potential brand value should determine how much you should invest, and where that capital needs should be allocated, to see the returns that fuel growth.
Investing in a solid corporate branding package will align your visual touch points with the core beliefs of your business. Across all the platforms your clients will connect with you.
Consistency is key, but a little experimentation is how you explore the best tactics and strategy. Once you have established a corporate branding style and language that compliments your business services and philosophy.
You will see these returns on your investment, as they will attract like-minded customers.
CORPORATE BRANDING: 1. VALUE ADDED PERCEPTION TO INVESTORS
If you are looking to raise capital or want to go public, crafting the right brand strategy will create an added layer of perceived value.
If you have a strong visual identity, followed by a strong sense of purpose, that is easily communicated to investors.
They will understand what they are truly investing in, and will likely pay more because they believe in the vision.
CORPORATE BRANDING: 2. COMMUNICATE YOUR BUSINESSES VALUE TO CUSTOMERS
Having the proper brand design will help you achieve your business goals.
Frame your business the right way, by clearly articulating the experience your company provides, and the results your products and services deliver.
These messages should be easily understood by your customers through all your corporate branding touchpoints.
Once they start to associate the solutions to the problems they have in life, with your brand, you will begin to build a loyal audience base.
CORPORATE BRANDING: 3. INSPIRES YOUR EMPLOYEES TO UNDERSTAND THE VISION
Consistent and accurate corporate brand development is an essential aspect while creating a healthy corporate culture and flow of communication.
When we assess successful companies, JaxonLabs pays close attention to how well the vision is understood and accepted across all levels of management and employees.
It is incredible how much influence design and language have on a company’s internal processes and overall sense of morale.
Learn More About Creating The Foundation Of A Strong Corporate Vision Statement The Foundation Of A Corporate Vision Statement
CONCLUSION. IS A CORPORATE BRANDING PACKAGE RIGHT FOR YOU?
Some people will always argue over the value of what an investment into corporate branding packages is worth.
In the end, you get what you pay for.
The intangible elements that come with a consistent visual and verbal presence are hard for people and businesses to calculate.
When you have companies like Apple, Coca-Cola, Virgin, and Lexus it is hard to argue that a brand investment is not worth it.
When these companies are valued at multiples of their fundamental worth. Based on consumer attachment triggered by brand development techniques.
Build a budget, and work with people who understand how to strategically invest that into your brand development. Then you can generate results that grow your bottom line.
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