BRAND INNOVATION BLOG

People don’t buy what you do, they buy why you do it. – Simon Sinek People often recognize a logo, different typefaces, and colors that...

“A reader lives a thousand lives before he dies . . . The man who never reads lives only one.” – George R.R. Martin There are a lot of...

Have you ever heard the saying “People may not remember exactly what you did, or what you said, but they will always remember how you...

The Internet of Things Will Augment Your brain – Eric Schmidt Definition of Innovation The actual definition of innovation according to Merriam-Webster is “the introduction of something new” or “a new idea, method, or device.” We view innovation as the engine that drives society to new frontiers. These ideas and technologies help humanity solve problems and open up new doors of opportunity. Innovation can be achieved in small ways by optimizing processes, or through ground

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves. – Steve Jobs,...

It’s alright to be Goliath, but always act like David. ―Phil Knight Nike’s strength is not just brand size. It is architecture. Building a brand is a complex and challenging endeavor, but managing its structure and continuity across multiple sub-brands can be even more daunting — though with the right strategy (and a little help from brand strategy consultants), organizations can clarify each layer and keep confusion at bay. That's where understanding brand architecture come

Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement...

Awareness is fine, but advocacy will take your business to the next level! ―Joe Tripodi (CMO Coca-Cola) When asking a business what their...

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ― Gary Vaynerchuk Few people remember a company...

Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. – Albert Einstein How does your...

Your customer doesn’t care how much you know until they know how much you care. – Damon Richards Let’s face it, a business with a...

Choosing between boutique agencies and Big 4 giants? It’s not just about size—it’s about culture, expertise, and impact. Dive into how boutique firms offer tailored attention, agility, and alignment with your values — and when the Big 4 might be the right fit.

Marketing without data is like driving with your eyes closed. – Dan Zarrella Market research is a tool that is overlooked by most...

Talent wins games, but teamwork and intelligence win championships. – Michael Jordan Most businesses have already started heavily...

The essence of strategy is choosing what not to do. ― Michael E. Porter When leaders create a differentiation strategy in an...

Sometimes we need a little inspiration to fuel our drive to continually show up and build the best business and culture we can. Here are...

Possessing a powerful worldwide brand is essential for sustained success. – Warren Buffett Your company's brand represents a vital, yet...

If you don’t have a competitive advantage, don’t compete. – Jack Welch Where does human capital fit into your organization’s brand...

If you don’t have a competitive advantage, don’t compete. – Jack Welch A competitive edge separates your business from the competition,...

If you ignore the development of a good culture, Ma believes, you’re likely to end up with a hostile one, where employees aren’t...