BRAND INNOVATION BLOG

How to Manage a Remote Team? 6 Tips for Sustained Success More and more people and positions are going remote these days—in fact, 63 percent of companies hire remote workers. What makes remote work so appealing are its flexibility, money-saving opportunities, better work-life balance, and improved focus. However, if not supported correctly, a remote team can become more chaotic than cohesive, which can lead to issues with quality work getting done on time. Whether you are bui

A Complete Guide to Brand Building Strategy, Systems, and Long-Term Value What Is Brand Building? Without a strong foundation, brand activities create noise instead of leverage. Brand building is the intentional process of designing, aligning, and evolving every part of your business to create long-term trust, recognition, and market preference. It is not just: Designing a logo Creating social media content Launching a website Running advertising campaigns Those are brand exp

What are the top digital marketing tools of 2019? Well, we asked 20 digital marketing experts to share which tools make the biggest impact on performance. Here is what they had to say… Tomasz, CEO and Founder at Topwholelife.com My name is Tomasz Alemany owner of Top Whole Life, a site that brings in over 14,000 unique organic visitors a month and 600 plus leads a month. One of the great tools that we have been using in our marketing and SEO optimization efforts is Google O

Data science is a powerful tool that can be used to fuel better business decision-making. It can help businesses streamline operations, accounting and also brand positioning by providing key insights that drive action. In this article, we explore a few cases where businesses are leveraging data science to focus their brand strategy. João Paulo Seixas, Data Scientist at SlicingDice. Machine Learning and Artificial Intelligence adoption have helped plenty of organizations st

A rebranding phase is an exciting time for any business, person, or group. It’s the opportunity to show customers and/or stakeholders that we are building upon our experiences and sharpening our focus around where we drive value. The Art of Rebranding: The Landscape For small and new businesses, a rebrand can add an extra spark required to catch the attention of their much-needed early adopters. All things being equal, a customer might gravitate towards a business for the fi

Growing as a company or individual can be a challenging endeavor. Failure is inevitable, and some obstacles can be overwhelming. That’s why it is important to have a framework that provides the structure and adaptability to push ideas forward. These are our keys to addressing any change management issues: 1. How to determine the direction we want to change 2. Motivating action 3. Analyzing progress 4. Doubling down or recalibrating Based on our work with many companies to dr

People don’t buy what you do, they buy why you do it. – Simon Sinek People often recognize a logo, different typefaces, and colors that brands use to differentiate themselves. At this moment, I bet you can visualize the branding of Google, Twitter, and Facebook effortlessly. What people don’t realize as easily, is why these brands decided to use the different elements to create their identity in the first place. They are left to evaluate “do I like this or not” without the co

“A reader lives a thousand lives before he dies . . . The man who never reads lives only one.” – George R.R. Martin There are a lot of books on business, but how to decide which books to read or listen to? Attention is a valuable resource so we need to use it wisely. The answer depends on where you are in life and business. In any case, we want to make your life easier – so we compiled a list of 19 amazing books to read for business owners. There is one common denominator b

Have you ever heard the saying “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel? – Maya Angelou” Well this is the basic premise behind brand activation. Particularly, the process of strengthening brand perception with customers through experience. Different brands have different strategies for activating their brand. The one common denominator is the experience. Companies craft experiences that they take to

The Internet of Things Will Augment Your brain – Eric Schmidt Definition of Innovation The actual definition of innovation according to Merriam-Webster is “the introduction of something new” or “a new idea, method, or device.” We view innovation as the engine that drives society to new frontiers. These ideas and technologies help humanity solve problems and open up new doors of opportunity. Innovation can be achieved in small ways by optimizing processes, or through ground

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves. – Steve Jobs, Apple Large companies already know what CRM means, but for the small business, what does CRM mean to them? CRM or Customer Relationship Management refers to the principles, practices, and guidelines that an organization follows when interacting with its customers. What most people have come to think of when the acronym CRM is used, is a soft

It’s alright to be Goliath, but always act like David. ―Phil Knight Nike’s strength is not just brand size. It is architecture. Building a brand is a complex and challenging endeavor, but managing its structure and continuity across multiple sub-brands can be even more daunting — though with the right strategy (and a little help from brand strategy consultants), organizations can clarify each layer and keep confusion at bay. That's where understanding brand architecture come

Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth. ―Gary Vaynerchuk A lot of businesses come across the name Gary Vaynerchuk when they decide to embark on the journey of overhauling their brand and marketing approach to comply with the new standards of the 21st century. I know early on, I was a bit put off by his frankness and didn’t give Mr.

Awareness is fine, but advocacy will take your business to the next level! ―Joe Tripodi (CMO Coca-Cola) When asking a business what their favorite form of marketing is, how do they generally respond? For myself and many of others, it’s word-of-mouth. Why? Simple, it’s a low-cost method of driving high-quality leads. Producing high-quality leads is why brand ambassadors are changing the marketing landscape. Think of a brand ambassador as your hired word-of-mouth marketer. Mayb

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ― Gary Vaynerchuk Few people remember a company called BackRub. However, nearly everyone knows what the company it decided to change its brand name to back in 1997, Google Inc. Google has become one of the most influential brand names and companies in the world. Furthermore, there are many lessons we can learn from Google and its decision to choose a name that aligned more with its vision for

Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. – Albert Einstein How does your business build and maintain a competitive advantage in a marketplace that is constantly shifting due to technological innovation and widespread access to knowledge? The answer is by staying agile. By utilizing agile development practices, we will show you how to decrease the capital and time your company invests in lofty brand building proje

Your customer doesn’t care how much you know until they know how much you care. – Damon Richards Let’s face it, a business with a positive emotional impact on its employees, customers, and stakeholders in addition to being highly profitable is the holy grail of building a company. Success like this is a result of healthy organizational culture and a robust business strategy. The most exceptional companies in the world like Apple, Bridgewater Associates, and Virgin have all fo

Choosing between boutique agencies and Big 4 giants? It’s not just about size—it’s about culture, expertise, and impact. Dive into how boutique firms offer tailored attention, agility, and alignment with your values — and when the Big 4 might be the right fit.

Marketing without data is like driving with your eyes closed. – Dan Zarrella Market research is a tool that is overlooked by most businesses. Sure, everyone feels they have done a sufficient job analyzing their market. But have we honestly dug deep enough to uncover some of the hidden wisdom that can be discovered by market research? Well, when I was starting my entrepreneurial journey over 12 years ago, I came across some advice that I didn’t quite understand until a few yea

Talent wins games, but teamwork and intelligence win championships. – Michael Jordan Most businesses have already started heavily investing in brand development. Which, by definition, is the continued process of reflection, invention, and strategy that companies utilize to distinguish themselves in a marketplace and attract ideal customers and employees to establish higher levels of performance. Brand development can be an ambitious initiative to take on internally, as it req